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The Cultural Dimension of Global Business by Gary Ferraro, Elizabeth K. Briody

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.


The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.


Learning Goals
Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
  • Identify strategies for coping with culture shock
The Cultural Dimension of Global Business
Author:
by Gary Ferraro, Elizabeth K. Briody
Title:
The Cultural Dimension of Global Business
ISBN:
0205835597
ISBN13:
978-0205835591
Publisher:
Routledge; 7 edition (July 30, 2012)
Language:
English
Category:
Management & Leadership
Size ePub version:
1774 kb
Size PDF version:
1734 kb
Rating:
5.0
Votes:
491
Pages:
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