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Marketing Research: State-of-the-Art Perspectives by Chuck Chakrapani

This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis.
Marketing Research: State-of-the-Art Perspectives
Author:
by Chuck Chakrapani
Title:
Marketing Research: State-of-the-Art Perspectives
ISBN:
0877572836
ISBN13:
978-0877572831
Publisher:
South-Western Educational Pub; 001 edition (July 1, 2000)
Language:
English
Category:
Marketing & Sales
Size ePub version:
1492 kb
Size PDF version:
1799 kb
Rating:
4.0
Votes:
369
Pages:
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