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CIM Coursebook Marketing Communications 07/08, Third Edition: 07/08 Edition by Chris Fill

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

*Written specially for the Marketing Communications module by the Senior Examiners
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
CIM Coursebook Marketing Communications 07/08, Third Edition: 07/08 Edition
Author:
by Chris Fill
Title:
CIM Coursebook Marketing Communications 07/08, Third Edition: 07/08 Edition
ISBN:
0750684615
ISBN13:
978-0750684613
Publisher:
Butterworth-Heinemann; 3 edition (August 15, 2007)
Language:
English
Category:
Marketing & Sales
Size ePub version:
1599 kb
Size PDF version:
1377 kb
Rating:
4.7
Votes:
376
Pages:
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